As the video streaming landscape continues to evolve, understanding the dynamics of the market is crucial for both consumers and industry stakeholders. This article delves into the latest insights from the 2024 Video Streaming Market report, highlighting key trends, market shares, and future projections. Whether you’re a casual viewer or a business professional, this comprehensive overview will equip you with the knowledge needed to navigate the ever-changing world of video on demand.

2024 Video Streaming Market Overview

The video on demand (VOD) market is projected to reach526.2 billion yenin 2024, reflecting a growth of4.1%year-on-year. This report, released by GEM Partners, highlights the trends and forecasts for the streaming industry over the next five years, from 2025 to 2029.

Market Growth Trends

• 2020: 322.2 billion yen (34.7% increase)
• 2021: 386.2 billion yen (19.9% increase)
• 2022: 450.8 billion yen (16.7% increase)
• 2023: 505.4 billion yen (12.1% increase)
• 2024: 526.2 billion yen (4.1% increase)

Despite the significant growth during the pandemic, the market is showing signs of slowing down, with the growth rate dropping below10%for the first time in years.

Service Market Share

In terms of market share,Netflixcontinues to lead with a21.5%share, although it has seen a decline for three consecutive years.U-NEXT, on the other hand, has maintained its second position with a17.9%share, marking the only service to grow by over1.0 percentage pointsin a stagnant market.

Key Players in the Market

• Netflix: 21.5% (down 0.4 points)
• U-NEXT: 17.9% (up 2.7 points)
• Other notable services: FOD, DMM TV, ABEMA Premium, Prime Video

U-NEXT’s growth can be attributed to its strategic integration with Paravi and its ability to attract more subscribers amidst a competitive landscape.

Future Projections

The report also provides insights into the rental video on demand (TVOD) and electronic sell-through (EST) markets, along with a comprehensive forecast for the overall video streaming market through various scenarios: base, optimistic, and pessimistic.

Report Details

Title: Video Streaming (VOD) Market 5-Year Forecast (2025-2029) Report
Release Date: February 25, 2025 (English version available on March 7, 2025)
Pricing: Japanese version (PDF, data set) 330,000 yen (tax included); Japanese and English version set (PDF, data set) 550,000 yen (tax included)

For purchase and inquiries, visitGEM Partners.

About GEM Partners

Founded in March 2008, GEM Partners specializes in data platform services, research services, digital marketing, and media operations within the entertainment business sector.

For more information, visitGEM Partners Corporate Site.