Gathering of Asian Talent with a Theme of Cuteness

The ASIA IP CONTEST (IP Contest) is a character design contest and exhibition aimed at supporting aspiring creators from Asia. This contest is a collaborative project between Japan and China, providing a unique opportunity for Asian character creators to gain international recognition.

Purpose of the ASIA IP CONTEST

• To create a platform for commercialization and achievements for creators.
• To promote the advancement of the Asian character creator industry.

The ASIA IP CONTEST in TOKYO 2024 has finally announced its top award-winning works! This year, many creators submitted their works based on the theme of “cuteness.” The winning work in the corporate character category also received the OMAKE award, granting rights for commercialization.

Award-Winning Works of IP Contest 2024

• Corporate Character Category / OMAKE Award:Snow Monster Alangby Alatai Klan Youth Culture Media Co., Ltd. (China)
• Corporate Character Category:Twenty-Four Solar Termsby Dolphin Publishing Co., Ltd. (China)
• 2D Character Category:Little Kyotoby NANAKO (China)
• 3DCG Character Category:Dragon Aogaoby Bunny_Amber (China)
• AI ART Character Category:Lucky Moonby Zhang Hanshu (China)

Each of these characters showcases unique designs and cultural significance, reflecting the creativity and talent of the participating artists.

Selection Process

The IP Contest 2024 welcomed a panel of experts from the anime, game, character, and hobby industries to conduct a thorough evaluation. The contest focused on character design, uniqueness, market needs, and suitability for commercialization, using a unique scoring system.

Award Ceremony Highlights

The award ceremony held in Roppongi and Akasaka was filled to capacity with attendees. The event featured greetings from the organizers and video messages from the award winners.

Panel Discussion Insights

Following the award ceremony, a panel discussion was held featuring marketers, producers, and creators. Topics included the essence of cuteness, strategies for selling characters, and the reasoning behind the personification of the Twenty-Four Solar Terms.

Voices from Attendees

Attendees shared their thoughts, noting improvements in the quality of works compared to previous years and expressing interest in future collaborations.

Event Overview

Event Name:ASIA IP CONTEST in TOKYO 2024
Organizer:Japan-China Animation and Game Industry Association
Co-organizer:Anichina Co., Ltd.
Exhibition Dates:November 21-23, 2024

Looking Ahead

The ASIA IP CONTEST is seeking sponsors for the 2025 contest, aiming to provide more opportunities for creators and enhance recognition in Asia.

Conclusion

The ASIA IP CONTEST in TOKYO 2024 showcased the incredible talent of Asian creators and provided a platform for future collaborations and innovations in character design.