In a delightful fusion of virtual entertainment and fast food, Nijisanji’s virtual stars have teamed up with McDonald’s to celebrate the much-anticipated Chicken Tatsuta. This collaboration has not only thrilled fans but also showcased the innovative marketing strategies employed by McDonald’s. Read on to discover the exciting details of this partnership!

Exciting Collaboration Between Nijisanji and McDonald’s

On April 12, McDonald’s official X account posted a heartfelt message stating, “We want to express our gratitude from Chicken Tatsuta.” This message was directed towards Nijisanji’s virtual streamers, Ichimatsu Mantenhara Salome and Sakaki Ness, as well as singer, actor, and YouTuber Kopi. The collaboration has sparked excitement among fans and followers alike.

The Mysterious Silhouette Post

On April 11, McDonald’s shared a cryptic silhouette post that left fans buzzing with speculation. The first two images clearly featured Nijisanji’s Ichimatsu Mantenhara Salome and Sakaki Ness, while the third image was presumed to be a real-life figure, leading to various theories circulating within the community. This timing coincides with the upcoming limited release of Chicken Tatsuta starting April 16, which is also part of a collaboration with the popular anime series Detective Conan.

Thank You Posts from McDonald’s

On April 12, McDonald’s followed up with a series of thank-you posts directed at the three influencers. The first post acknowledged Salome, who is known for her Kansai dialect, followed by a post for Ness, and finally, a shoutout to Kopi. Salome had previously tried Chicken Tatsuta during the same period last year, inviting her viewers to join her in the experience. Ness, on the other hand, had a secret challenge due to a sick cook, which fans quickly guessed was related to Chicken Tatsuta, leading him to reflect on the experience as “scary.” Kopi also shared a short video titled “McDonald’s New Product is Too Amazing…” showcasing her enjoying Chicken Tatsuta.

McDonald’s Strong Social Media Marketing

The specific videos from Salome and Kopi highlight their engagement with the product, while Ness’s casual moment reflects McDonald’s effective social media marketing strategy. The pattern of “silhouette posts leading to announcements” has become a hallmark of McDonald’s official X account, and collaborations with VTubers are increasingly common. This trend suggests that we can expect more exciting challenges and partnerships in the future.

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