In an exciting development for fans of virtual music, RIOT MUSIC has announced the launch of its new subsidiary, Choginga Records, along with a groundbreaking project called ‘MAGICAL DIVA’. This initiative promises to redefine the landscape of virtual entertainment and music, making it a must-read for enthusiasts and industry followers alike.

Overview of Choginga Records

RIOT MUSIC, based in Minato, Tokyo, has announced the establishment of its first subsidiary, Choginga Records, which will take over the operations of its virtual music label, Meteopolis. This rebranding comes alongside the launch of a new project titled ‘MAGICAL DIVA’. The new subsidiary aims to create new intellectual properties and manage media mix projects, with Kouki Takeda appointed as the CEO.

MAGICAL DIVA Project

• Choginga Records is focused on the creation of new IPs.
• The project ‘MAGICAL DIVA’ is set to be a significant part of their offerings.
• Kouki Takeda, the producer of the project, will lead the new subsidiary.

Founded in March 2020, RIOT MUSIC has launched various initiatives, including the virtual music labels Blitz Wing, Meteopolis, and Kigenzo Records, as well as the VTuber support project RIONECTION. With the establishment of Choginga Records, the team led by Takeda will continue the legacy of Meteopolis while introducing new projects like ‘MAGICAL DIVA’.

Choginga Records, which was newly established in July 2022, aims to create a new IP that is neither a VTuber nor a streamer, focusing on storytelling through various media. The concept is to vividly portray the stories of artists through multiple platforms.

Upcoming Events

On June 9, 2024, Choginga Records will host its first offline event, where they will also launch a completely new original trading card game titled ‘FestaVita’. This event marks a significant step in their expansion and engagement with fans.

As the virtual music scene continues to evolve, RIOT MUSIC’s strategic moves with Choginga Records and the ‘MAGICAL DIVA’ project are set to captivate audiences and create new opportunities for storytelling and engagement in the digital age.