Introduction to the New Collaboration

Suntory has recently announced an exciting collaboration between Tsubasa Yamaguchi, the manga artist behind the popular seriesBlue Period, and suis, the vocalist of the renowned band Yorushika. This partnership has resulted in a new WEB commercial titled“SUI to Utaeba”, which will be released on December 5th on Suntory’s official YouTube channel and social media platforms. The commercial promotes Suntory Gin ‘SUI’, which aims to double the domestic gin market to a scale of 45 billion yen by 2030, showcasing a refreshing new take on Western liquor culture.

About Suntory Gin ‘SUI’

• Suntory Gin ‘SUI’ is designed to create a new culture of Western liquor.
• The ‘SUI Gin Soda Can’ offers a refreshing and easy-to-drink experience.
• The brand aims for significant growth in the domestic gin market by 2030.

The ‘SUI Gin Soda Can’ is particularly noteworthy, as it combines the crisp and refreshing taste of ‘SUI’ with soda in a convenient can format, making it accessible for a wider audience.

Collaboration with Tsubasa Yamaguchi

The new WEB CM features character designs by Tsubasa Yamaguchi, who is known for his work onBlue Period. This manga tells the story of a high school student, Yatora Yaguchi, who discovers the joy of painting and strives to enter an art university. The series was adapted into an anime in 2021 and recently saw a live-action film release in August of this year. Yamaguchi’s personal affinity for ‘SUI’ gin played a significant role in making this collaboration a reality.

Musical Contribution by suis

The music for the commercial is provided by suis, the vocalist of Yorushika. The song featured is a special rearrangement of“Haru”, the opening theme for the second cour of the animeFleeting Reincarnation. The lyrics convey a sense of overcoming adversity while moving forward with a bright outlook, perfectly aligning with the refreshing concept of ‘SUI’.

Character Design Insights

Yamaguchi has shared insights into the character design process, stating, “The character was designed based on the image that came to mind when I received the offer. I aimed to create a character that embodies a person who is making an effort to stand tall, yet can relax during their personal time, showcasing an appealing contrast.” The character’s design features details such as green hues in the eyes and hairstyle, emphasizing the connection to ‘SUI’.

Visual Direction by Yutaro Kubo

The commercial is directed by Yutaro Kubo, who has previously worked on the music video for Yorushika’s songShayou. This collaboration has resulted in a video that showcases the unique strengths of all three contributors, making it a must-watch.

Conclusion

The new WEB CM“SUI to Utaeba”is a beautiful blend of art, music, and refreshing gin culture. Be sure to check it out and experience the creativity of Tsubasa Yamaguchi and suis in this unique collaboration.