Introduction to the Collaboration

Nissin Foods has surprised fans with a new commercial featuring the popular anime seriesInou-Battle wa Nichijou-kei no Naka de. The collaboration showcases the cup noodle brand Donbei, with a CM titled “Ura Donbei Wakannai yo!” featuring the characters from the anime. The commercial stars Nobuhiko Okamoto as Juu Andou and Saori Hayami as Hatoko Kushikawa, and has been released on Nissin’s official YouTube channel. The unexpected pairing has led to a flurry of reactions on social media, with many viewers expressing their confusion and excitement over the collaboration.

About the Anime

• Inou-Battle wa Nichijou-kei no Naka deis based on a light novel series written by Kota Nozomi, published by GA Bunko.
• The anime adaptation was produced by the renowned studio TRIGGER and aired from October to December 2014.
• The story revolves around the daily lives of the members of the literature club at Izumi Kou High School, who possess unique abilities.

The series has garnered a dedicated fanbase due to its quirky characters and humorous take on the supernatural. The main character, Juu, is depicted as having a severe case of “chuunibyou,” or middle school syndrome, which adds to the comedic elements of the show.

The CM Details

The commercial features Juu and Hatoko discussing the Donbei noodles, with Hatoko passionately explaining the merits of trying different flavors. The scene is reminiscent of iconic moments from the anime, with Okamoto and Hayami reprising their roles. The dialogue captures the essence of their characters, with Hatoko expressing her frustration at Juu’s reluctance to try anything other than the classic “kitsune udon” and “tempura soba.”

Fan Reactions

The collaboration has sparked a wave of reactions on social media, with fans expressing their bewilderment and delight. Comments such as “What is this collaboration? I don’t get it!” and “Nissin, what are you doing!?” have flooded platforms like X (formerly Twitter). Okamoto himself joined in on the fun, posting “Wakannai yo!!” and sharing his amazement at Hayami’s performance, which left him craving Donbei noodles.

Creator’s Response

Kota Nozomi, the original author of the light novel, also expressed his surprise and excitement on social media, stating, “I can’t believe this is happening! Life is interesting!” This collaboration marks a unique intersection of food and anime culture, showcasing how brands can creatively engage with popular media.

Previous Collaborations

Nissin has a history of collaborating with various anime, including notable works likeNeon Genesis EvangelionandSummer Wars. The Donbei brand has previously featured characters designed by Yoshiyuki Sadamoto, and the “Donkitsune” commercials have also showcased a star-studded voice cast. Hayami has lent her voice to the Donkitsune character in the past, further intertwining her career with Nissin’s marketing efforts.

Conclusion

The collaboration betweenInou-Battle wa Nichijou-kei no Naka deand Nissin’s Donbei has certainly captured the attention of fans and food lovers alike. The CM is a delightful blend of humor and nostalgia, making it a must-watch for both anime enthusiasts and noodle aficionados.